As Chief Marketing Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing
organization focused on helping companies unlock the hidden value inside their greatest
asset – their people.
In her role, Michelle is responsible for the company’s marketing strategy to drive growth,
generate awareness, and drive demand for Skillsoft solutions among learners, customers,
and partners. She oversees all key functions, including customer marketing, corporate
communications, demand generation, marketing operations and business development.
Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant
community of passionate learners.
Prior to Skillsoft, Michelle held several executive roles in the high-tech sector, most notably
as the CMO of IBM Watson, where she was responsible for marketing the company’s
artificial intelligence (AI) products and solutions. Michelle also served as the global head of
marketing for The Weather Company, an IBM Business, where she helped companies
understand how to anticipate, plan for and ultimately make better decisions – with greater
confidence – in the face of weather.
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