As an IIM Ahmedabad alumnus, John built his first simulation on the campus for a B-school corporate competition. Convinced by his professors that simulations could make learning more effective and exciting, John started Enparadigm in 2010 with his fellow alumnus. To bring to life the vision behind the company, Enapradigm has developed learning experiences that combine business thought, learning methodology, and user experience into their technology-driven learning platforms.